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Sunday, July 3, 2011

Custom Labels

We went shopping on yesterday for new home appliances. We are in the process of upgrading our kitchen and all of our appliances. We are in need of a replacement cooktop, microwave, convection oven and refrigerator. We recently purchased a dishwasher which should be delivered shortly. While we were at the appliance store, the sales person told us about a company that offers both a standard and a high-end, luxury brand. He had samples of cooktops from the company representing both product lines. Actually, the items looked very similar and it occurred to me that the primary difference between the two was probably just branding and labeling. People seem to be quite willing to pay a premium for a Custom Label even when they know that the underlying product may be of similar – if not the same, quality.
Thus, as I continue to pursue my ambition to expand my online business to include product sales, I recognize that having Custom Labels may be very important to my future profitability. If I can identify products of high quality but reasonable per unit wholesale cost, and affix to them a high end label, the specialized branding may have the effect of driving sales. Accordingly, I will certainly keep custom labeling companies like Datagraphics on my short list of suppliers for my business as it continues to grow and develop.

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