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Tuesday, July 12, 2011


Sometimes I wonder what it would take to be a successful online business. Is there really any difference between what is required for on online business versus a brick-and-mortar company? Ultimately, the core issues leading to success seem to relate to having a good product, offering good services and a sound advertising or marketing campaign that effectively gets the word out to potential customers. In the vast internet, I would imagine that core marketing would play a fairly large role. Because there are so many alternatives available online, it would be important to direct your marketing efforts to persons who are interested in your product or service.

I recently learned that there are companies out there whose primary service is to deliver targeted leads to businesses. Basically, for a small fee, these businesses offer contact information for potential customers who have recently searched for a product or service like a mortgage or financial services, for example. I imagine that when we were looking to upgrade our insurance last year, a company such as this may have provided our name as a targeted lead to competing insurance companies, as we started to receive solicitations shortly after our initial inquiry. We also were contacted by entities that provided similar or related services .

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